Glossary for Voxmedia Site

Automatic answering is a tool that makes sure that every incoming call gets an answer or orientation. Automatic answering is activated without the need for an operator, or, in some cases answers the call before the operator, forwarding the call to the correct party. You can customise the automatic answering service with useful, attractive or commercial messages.

Voice over is the process of narrating situations or interpreting a text for audiovisual communication, on TV, radio, telephone service or other, were the source of the voice is not visible. Simple voice over (one voice) compared to mixed voiceover (two or more voices)
Source: adapted and translated from pt.wikipedia.org/wiki/Voiceover.

Sounds artificially created or edited, applied to a radio or audiovisual recording.
Source: pt.wikipedia.org/wiki/Efeito_sonoro translated.

The script is the written form (text) of any audio or audiovisual work (play, film, television broadcast or radio) and which serves as a guide.
Source: pt.wikipedia.org/wiki/Roteiro and www.thefreedictionary.com/script translated

Audio files are converted to formats wave, mp3, CCITT u-Law, CCITT A-Law, or other specified by the client (according to existing technical requirements).

Personalised On Hold Messages takes advantage of the time and attention of your customers during those moments when he/she has called your company and is now waiting or holding the line. Instead of silence your customer listens to music and messages, made especially for your business, where he/she hears about your company, your products, product launches, promotions, etc.

IVR (Interactive Voice Response) is a technology that aims to facilitate compliance with the interlocutor. The interaction is achieved through menus presented to callers whose response is received via voice recognition - simple commands such as yes, no - or by physically interacting with the equipment such as by pushing buttons.
Source: pt.wikipedia.org/wiki/Interactive_voice_response translated.

A radio spot or commercial is a form of advertising also used in radio. It may have one or more voices, sound effects and/or background music to convey a message in an appealing way. Source: pt.wikipedia.org/wiki/Spot translated.

This tool has several advantages:
- Very low cost per contact;
- Short production timings;
- Allows for rapid completion of planned action due to non-saturation of most supports and due to its technical characteristics;
- Flexible method that lets you target your audience, in terms of geography and in terms of duration and air times;
- Facilitates high rates of repetition;
- High suitability for musical leverage;
- Excellent medium in terms of direct contact with the public.

Audio format that mainly uses music for easy recall of the message by the target audience. It’s usually a short tune made exclusively for a product, brand or company to aid in their identification.
Source: pt.wikipedia.org/wiki/Spot and pt.wikipedia.org/wiki/Jingle translated

The spoken text, recorded or delivered over images when the speaker is not seen.
Source. www.anaeclaudia.blogspot.pt translated.

Corporate videos are dynamic communication tools that aim to introduce the organization and pass information in a clear, quick and objective way to their audiences. These videos have the following main advantages:
- Promotion of a brand, product/service or company;
- Great impact on audience.

A TV Spot is an advertising tool aired on television and which has huge impact. The main advantages are related to:
- Ease of product demonstration;
- Cover of a larger geographic territory;
- High penetration levels in all segments of the population;
- Flexibility: allows a selection of various programmes in different time periods with different durations;
- Quick results in coverage and impact.

Ambient music is a musical genre whose purpose is to create an “atmosphere” a “soundscape” or even just work as a “discreet complement” to a particular place such as public spaces, shopping, etc...
Source: pt.wikipedia.org/wiki/Música_ambiente translated

Music that accompanies an advertisement/communication and/or telephone service.

Internal radio is intended to provide a pleasant atmosphere in a given space/organization for those who use the space - customers and employees. You can stream music, useful information, entertaining communication and/or have a vital role in transmitting the values of company.

Just as internal radio or piped music, in-store promotional spots have a local nature and are directed at a specific space. They can convey a particular message at a given time. For example, specific campaigns at a certain time or day, or even seasonal information. The aim is to communicate with customers using a method that is essentially of a commercial/advertising nature.

The Mailbox or Voicemail service is a voice mailbox that provides a system for not missing calls. If you don’t answer the phone or if the line is busy, or if your business is out of hours (e.g. night time or lunchtime), calls are automatically answered by voicemail/mailbox.
Callers hear a pre-recorded message from the company/entity after which the caller is invited to leave a voice message related to the question in hand along with their contacts. At a convenient time the message is heard and forwarded to an appropriate person who takes the matter to the next stage.

Source: en.wikipedia.org/wiki/Voice-mail translated